Juneteenth and Why It Matters

So, how did you celebrate Juneteenth today? Neither did I, and that’s the problem.
To refresh your memory, June 19, 1865, was the day the Union military announced the Emancipation Proclamation in Texas, a really long time after President Abraham Lincoln issued it. One reason put forth for the delay was that the plantation owners wanted to get one more cotton picking season out of the slaves before they set them free. For the first few years, Juneteenth was only celebrated by freed slaves in Texas. Eventually black communities throughout the south observed the date.
I’ve participated in two Juneteenth celebrations since I’ve lived in Florida. When I was a child in Texas I only knew the date as a day my father, who drove a soft drink truck, sold a lot of Royal Crown Cola and Nehi fruit sodas. It was his biggest sales day, second only to the county fair.
A large black man organized both Florida events and asked me to help with the publicity. I wrote letters to business and community leaders asking them to sponsor the event for anything from $50 to $1,000. No takers, but my new friend was impressed by the effort I put into it. One problem we had was that he was dead set on having a four-day event with everything from carnival rides for the children to a living history freedom trail featuring historic artifacts from the slave period. When he was told that area carnival ride companies were all going out of town that week, he refused to take the rides off the program.
“If I have to, I’ll give them all piggy back rides around the park,” he said, refusing to change his plans.
Actually the opening program went very well. City and community officials showed up and made speeches. There was the horse cavalry group, based on the historical black cavalry unit during the Spanish-American war. Local churches sold barbecue, children sang and danced and a good time was had by all. By the last day, however, only a handful showed up to hear a very long presentation on the history of slavery in America.
A couple of years later my friend tried it again, but instead of a city park he had to hold it in the parking lot of a fraternal lodge. Many black residents who participated the first time did not want to bring their children to a place where beer was sold. I think there were more people on the stage than sitting in the chairs. June in Florida is very hot. The highlight of the day was a group of rappers from Orlando who were there to get exposure for their act.
A lot of the problems arose from my friend. He was bull-headed, and his social skills declined from there. It’s sad to want to lead the parade only to have everyone behind you go home early. But he was relentless in keeping the entire community aware of racial injustices in the town’s past, which is tough going when you’re talking to the descendants of the men who owned the slaves.
He was a little sloppy with details too. He tried to run for city council and had to provide a statement from his daughter that he lived in the city limits with her. He had her sign the document and took it to a friend who was a notary public. The man notarized the document even though he did not actually see the daughter sign it. The local authorities were ready to throw him in jail for it when he died of a heart attack. The last time I saw him I gave him copies of stories about the case from a bi-weekly newspaper I wrote for. My friend looked terrible but still determined to fight for his rights.
Now when Juneteenth rolled around I thought of the man who was not socially equipped to fight for the rights of black citizens, but he didn’t let that stop him. Maybe what we need next Juneteenth is a memorial for all who have died to create a society where everyone knows indeed they are equal. And white residents need to acknowledge that the struggle continues, and no one is truly free as long as just one black person marches in a civil rights parade.

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